Our story


Jimmy Hardy, tired of the daily work routine, made the decission of becoming the one and only owner of his time and changed his life. Made of adventurous spirit, he wanted to start to enjoy of the simple day by day pleasures.

From that moment on, he stopped to follow the beaten path and started to draw his own way.

Jimmy Hardy started to do what made him really happy, his passion, his watches. He discovered that working on them made him more satisfied, more more motivated and in the end got a better life.

He realized that time does not wait and you got to take every single minute as it was the last one. That is the philosify of our brand, producing quality minimalistic watches for those people who want to live their lives at maximum and be the owner of their time.